In Instagram not everything goes, the public is different from Facebook and the people who use Instagram, we look for bright and quality content. Instagram is a social network that can help us grow our brand image and make our company known buy 50 instagram likes buyiglikes.
Below I explain you 10 tips for your company profile on Instagram
I am constant
Ah! How cool … you have opened a profile of your company on Instagram! And what do you publish? Oh, no, the Christmas photos and I think we have not shared anything for months … Does it sound like? This happens to most companies, but if you want to have more visibility in the social network of the moment, to begin with you should plan between 1-3 publications a week.
Use the link in your biography
In Instagram when we publish a link in a comment of a publication, it does not work, so it does not help much. The best, take advantage of the only space where links work (in the biography of our profile) and send traffic to our new blog article, a new event or launch, or simply to our website.
Ask questions to improve the interaction
Do not be lazy when it comes to asking your followers. You can ask them about your latest product, if they liked the new material, what colors they prefer for a new design, etc. Most of our followers will like to know that your opinion can be very useful and that your voice also counts for your company.
Interact with other accounts
We love that our last photo on Instagram has gotten hundreds of likes, but on Instagram we also have to be active. Comment, follow new profiles and like me and you will see how your Instagram account grows in every way.
Create your own style
All the images you post on Instagram must have the same style. Try creating images with similar compositions or colors, or images with different angles and that are attractive to stand out among all publications.
In the official Antartik Instagram account you will find the same style in all the images.
The company profile on Instagram should be like an extension of your brand. So plan the content you want to share, choose the images very well and organize well the days and hours that you want to publish.
Use popular hashtags from your industry on Instagram
We use the hashtags mostly to search for content related to the same topic. When you post on your Instagram, think about how users can search for content related to your brand or product. We can also use popular hashtags, but they are related to the sector and define the image we are publishing.
Instagram allows you to publish up to 30 hashtags in your publications. In our blog, I already told you about how to use hashtags on social networks (Do not saturate! And use them with heads!)
Share what happens within the company
Share our day to day company on Instagram with photos showing our desktop, the return of the vacation, photo of the food with the company’s compis or present a new incorporation of the template. You can also try other types of publications, for example, the assembly process, or if you have a restaurant, you can share the time of preparing the recipe for the day.
Analyze your Instagram statistics
Knowing what kind of images work best is essential to grow your Instagram account. We can know which are our most loyal followers, the number of likes in the photos, the average of comments, the evolution of the number of followers and other metrics that we should analyze according to our online marketing strategy.
With the latest Instagram update for company profiles, we now have some statistics available. Although there are other platforms to see what content works better, like Iconsquare.
Do not saturate with the publications
As in any other social network, we do not want to disturb our public with too many publications. Do not post more than 3 posts a day (for most companies) unless your audience reacts better to a greater number of posts and depending on the type of company and its audience. I recommend posting 1-2 images a day maximum.
One last tip Do not upload pixelated or blurry photos that do not have the minimum size (Instagram always reduces the size of our photos a little) and above all do not upload photos with a lot of zoom, do not abuse the filters and get excited with your personal image. Your company and that your followers or clients, know another more human face of your company.
As you may have seen, not everything goes on Instagram for our brand or company, so I recommend you follow these tips to be successful and get the best results on Instagram.
What kind of images has worked best for your Instagram strategy? I would love to hear your opinion; you can leave your comment below. Thank you!