Small business owners must consider where their money can be most effectively spent. The temptation might be to take over all aspects of administration, such as the writing of formal letters and the creation of company leaflets. Here’s why it is better for your business if you hire a professional copywriter and editor.
A copywriter/editor is an expert in the use of words to convey your message with maximum impact.
You might be writing a letter to a customer whose account has not been settled or to a tenant whose rent has not been paid. It might be a promotional mailing. It could also be a bank appeal for an increase in your overdraft. There is always a desired result to any piece of writing. By choosing the right words, you can increase your chances at achieving that outcome. A copywriter or editor will help you to take the message that you have already written and put it together for a stronger punch.
They can increase the credibility of your company by giving your communications the professional touch.
Brochures, mailers, advertising, and professional emails all contribute to the image of your company. Text that is too amateurish will have an impact on how potential clients/customers or suppliers view your business. You don’t wish to appear like a child at a lemonade stand. Your business must be taken seriously. However, you don’t need to be overly formal. If this is your goal, a great editor or copywriter will be able to combine professionalism with informality. register free to b2bmap.com exporters directory online
It helps to avoid writing communications that are grammatically or typographically incorrect.
People think it’s okay to make a mistake, but this is not true. Even though you might be experts on a market, the quality of the communications that you make will be what determines your credibility. Although it sounds unfair, it is actually true. I was looking through piles after piles filled with job applications when I first started working for the company. One of the CVs received contained a typo in a person’s name. Needless, I did NOT interview that applicant. My belief was that someone who was not able to notice their name was wrong on a job applications was unlikely be meticulous about their work. Perhaps I was wrong. Maybe she was a fantastic worker. That typo cost her her chances. That can be avoided by an editor or proofreader.
The good news is that you don’t have the obligation to hire a copywriter. You have many options for freelancers to assist you when you need them. You’ll reap all the advantages at a fraction of the cost.